What We Do 3in1 Holders is a manufacturer of innovative fishing solutions to create a more natural look for the bait. The Company is actively developing and commercializing novel consumer products for the fishing industry that has unique consumer value and broad appeal.
Our innovative products are multi-functional fishing rod holders that are ready to use on a boat, on the shore, or on the ice. Our products are the only products which self-adjust the height of your bait to create a more natural look in rough conditions.
How We Got Started
Founded in 2012 by UW Madison student Justin Vannieuwenhoven, 3in1 Holders is a Madison, Wisconsin based company. Created due to the lack of fish caught in rough conditions, 3in1 Holders is revolutionizing the fishing rod holder market and catching you more fish!